How Great Leaders Inspire Action 

by Simon Sinek

In this talk, Simon Sinek, describes how great leaders inspire action. He starts questioning why is it that some companies, like Apple, year after year, always seem to lead innovation? Why is it that the Wright Brothers were the ones that discovered controlled, powered man flight when others were more qualified and better funded?

Everybody knows well “what” they do but some know how they do it and very few people or organizations know WHY they do it. Simon Sinek explains through his simple “Golden Circle” idea to explain why some leaders are able to inspire where others are not.